Institut für Strategie, Technologie und Organisation (ISTO)
print

Links und Funktionen
Sprachumschaltung

Navigationspfad


Inhaltsbereich

"Incentives for Quality over Time: The Case of Facebook Applications"

Neue Veröffentlichung im ISR Special Issue!

16.11.2012

Im demnächst erscheinenden Information Systems Research (ISR) Special Issue zum Thema
"Social Media and Business Transformation" wird das Paper

"Incentives for Quality over Time: The Case of Facebook Applications"

von Jörg Claussen, Tobias Kretschmer und Philip Mayrhofer veröffentlicht.

Abstract:
We study the market for applications on Facebook, the dominant platform for social networking and make use of a rule change by Facebook by which high-quality applications were rewarded with further opportunities to engage users. We find that the change led to quality being a more important driver of usage while sheer network size became less important. Further, we find that update frequency helps applications maintain higher usage, while generally usage of Facebook applications declines less rapidly with age.