Institut für Strategie, Technologie und Organisation (ISTO)

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Technology and Strategy

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The course will be offered as a block in the first half of the semester

Lecture Strategy and Organization in Technology Markets

Prof. Dr. Jörg Claussen, Johannes Loh, Hami Yousefdehi

Course Overview

The focus of this course on the strategic management of technological innovations is motivated by the fact that technological innovation is now the most important driver of competitive success in many industries. Within this course, we first focus on the foundations of technological innovations by discussing the sources of innovations, types and patterns of innovation, and market entry. The second part of the course deals with formulating a firm’s technological innovation strategy. In this part of the course, we discuss how firms define their strategic direction, choose innovation projects, collaborate with others, and protect their innovations. Finally, we focus on the implementation of the technological innovation strategy. We handle questions on how firms organize for innovations, how they manage their new product development process and their product development teams, and how to craft a deployment strategy.

Course Structure

The course is divided into a lecture and a tutorial. There weill be two tutorial sessions each week. In the first, case studies relevant to the contents of the lecture will be discussed. In the second, relevant academic papers will be discussed. Therefore, it is highly recommended that students attend both session each week.


Organization of the B.Sc. Modules "Technology and Innovation I & II" during the Summer term 2017

The Institute for Strategy, Technology and Organization will offer two courses in the B.Sc. module “Technology and Innovation” during the Summer Term 2017. Those are “Technology and Strategy” (T&I II -> T&I III) and “Management and Economics of Network Industries” (T&I I).

Both courses will be offered as blocks during the semester, with “Technology and Strategy” being offered in the first half, and “Management and Economics of Network Industries” in the second half. Thereby, the lectures and tutorials of both courses will be largely held on the same dates and in the same rooms.


  • The course is taught in English
  • Text book: Mellissa A. Schilling: Strategic Management of Technological Innovation. You can either buy the fourth or fifth edition of the book.
Lecture Kickoff: Monday, 24.04.17, 14:00-16:00 c.t., Room M114
Tuesday, 25.04.17, 16:00-18:00 c.t., Geschwister-Scholl-Platz 1, Room E004
Wednesday, 26.04.17, 14:00-16:00 c.t., Room M114
Tuesday, 02.05.17, 14:00-16:00 c.t., Room E004
Wednesday, 03.05.17, 14:00-16:00 c.t., Room M114
Monday, 08.05.17, 12:00-14:00 c.t., Room M110
Tuesday, 09.05.17, 16:00-18:00 c.t., Room E004
Monday, 15.05.17, 12:00-14:00 c.t., Room M110
Wednesday, 17.05.17, 14:00-16:00 c.t., Room M114
Monday, 22.05.17, 12:00-14:00 c.t., Room M110
Wednesday, 24.05.17, 14:00-16:00 c.t., Room M114
Final: Wednesday, 31.05.17, 14:00-16:00 c.t., Room M114
Tutorial(Case Study)
Group A:
Wednesday, 26.04.17 – 31.05.17, 16:00 – 18:00, Amalienstr. 73A, Room 112;
Group B:
Thursday, 27.04.17 – 01.06.17, 08:00 – 10:00, Geschw.-Scholl-Pl. 1, D Z003
Tutorial (Academic Paper)
Group A:
Tuesday, 02.05.17 – 06.06.17, 08:00 – 10:00, Prof-Huber-Platz 2, Room VU104;
Group B:
Tuesday, 02.05.17, 08:00 – 10:00, Prof-Huber-Platz 2, Room VU104
Wednesday, 10.05.17, 14:00 – 16:00, Geschw.-Scholl-Pl. 1, Room M114
Tuesday, 16.05.17 – 06.06.17, 16:00 – 18:00, Geschw.-Scholl-Pl. 1, Room E004
Credits 6 ECTS in module MM&I (PO 08) / Technology and Innovation II (PO 15)
Examination 120 minutes closed book exam,
Friday, 09.06.17, 14:00-17:00h, M218

Further Information

Johannes Loh, Phone: +49 (0) 89 / 2180 – 6758,