Technology and Strategy

Lecture Strategy and Organization in Technology Markets

Lecture Strategy and Organization in Technology Markets

Prof. Dr. Jörg Claussen, Dr. Michail Batikas, Johannes Loh

Course Overview

The focus of this course on the strategic management of technological innovations is motivated by the fact that technological innovation is now the most important driver of competitive success in many industries. Within this course, we first focus on the foundations of technological innovations by discussing the sources of innovations, types and patterns of innovation, and market entry. The second part of the course deals with formulating a firm’s technological innovation strategy. In this part of the course, we discuss how firms define their strategic direction, choose innovation projects, collaborate with others, and protect their innovations. Finally, we focus on the implementation of the technological innovation strategy. We handle questions on how firms organize for innovations, how they manage their new product development process and their product development teams, and how to craft a deployment strategy.

Course Structure

The course is divided into a lecture and a tutorial. There weill be two tutorial sessions each week. In the first, case studies relevant to the contents of the lecture will be discussed. In the second, relevant academic papers will be discussed. Therefore, it is highly recommended that students attend both session each week.

Organization

General

• The course is taught in English
• Text book: Mellissa A. Schilling: Strategic Management of Technological Innovation. You can either buy the fourth or fifth edition of the book.

Further Information

Johannes Loh, Phone: +49 (0) 89 / 2180 – 6758, j.loh@lmu.de