Institut für Strategie, Technologie und Organisation (ISTO)

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Advanced Competitive Strategy

Archive StampProseminar Communication Economics

Dr. Jörn Rothe

Course Overview

The aim of this course is to build on and integrate industrial economics, game theory and management strategy to develop a framework for thinking about competition within markets and industries. Game theory provides the abstract theory of strategic interaction, and microeconomics (specifically industrial economics) provides the background on demand, production and market structures. In this course, we discuss the integration and application of these components in thinking about competitive strategy for firms in markets. We will use simple models to clarify the logic of strategic reasoning, and apply this logic to a number of case studies.

Course Structure

A syllabus with a detailed course outline can be downloaded here (PDF - 62 kB).


The course requires previous exposure to microeconomics and elementary game theory, and is addressed at students who want to see how these concepts can be applied to industry analysis. Simple formal models will be used so that assumptions can be made explicit and conclusions demonstrated. However, to follow the course you only need to be able to understand "first-order conditions" of simple functions.

It is beneficial (but not necessary) to have attended Prof. Kretschmer's lecture "Competition and Strategy" in the summer term 2011.


The course is self-contained. It is essential, however, that participants prepare by reading the case studies in advance. Additional reading material is listed in the detailed course syllabus linked above.



  • This is a one-week intensive course in English
  • Attendance to all lectures of the course is mandatory
  • The seminar does not qualify for a Bachelor thesis according to the examination regulations
  • Max. number of participants: 20
  • To apply, please send your CV and a recent transcript to Leon Zucchini (E-Mail schicken an


  • 60 minutes closed book exam
  • 3 ECTS in modules V or VII (PO 06) respectively M-BWL (PO 08)
  • When you receive the case studies on 2011-10-14, you are bindingly enrolled for the seminar; please note the remarks of the examination board (Prüfungsausschuss)
Venues: Monday, 14.11.2011, 9:00 am-6:00 pm, Schackstr. 4/III, Room 307
Tuesday, 15.11.2011, 9:00 am-6:00 pm, Ludwigstr. 28/II (Front building), Room 211b
Wednesday, 16.11.2011, 9:00 am-6:00 pm, Ludwigstr. 28/II (Front building), Room 211b
Thursday, 17.11.2011, 9:00 am-6:00 pm, Schackstr. 4/IV, Room 406
Friday, 18.11.2011, 9:00 am-12:00 pm, Schackstr. 3/Ground floor, Room E02
Exam: Friday, 18.11.2011, 2:00-4:00 pm, Room tbd
Deadlines: Friday, 30.09.2011, 6:00 pm (Application)
Friday, 14.10.2011 (Binding enrollment)