How to Compete in Network Industries
Proseminar Strategy and Organization in Technology Markets
Dr. Horst Melcher
Network Industries are among the most dynamic and turbulent industries in today's economy. Releasing a constant stream of new products, attracting customers and providers of complementary goods to reach critical mass, and fighting standards battles are just three examples of the unique challenges for managers in these industries.
In this course, you will learn how successful companies such as Apple, Google or Facebook managed to stay ahead of the competition, and constantly improve their performance despite the challenges mentioned before.
The goal is to apply important concepts introduced in the lecture "Management and Economics of Network Industries" to recent business cases.
The course consists of weekly sessions where you will discuss case studies from leading companies in network industries. The idea is to offer you a truly interactive teaching experience that is based on lively class room discussions. For this, it will be essential that you read and prepare the case studies before you come to class.
About the Lecturer
Dr. Horst Melcher earned his doctorate from TU Darmstadt, and completed advanced management programs at Harvard Business School and Stanford Graduate School of Business. He has extensive industry experience which he gained, amongst others, as the former head of Deutsche Telekom Japan.
- The course is held in English
- The course "Management and Economics of Network Industries" is a prerequisite for this course
- This seminar does not qualify for a Bachelor thesis at the ISTO according to the examination regulations (107 kB)
|Dates||Tuesdays, 14:00-15:30, 10 dates, Amalienstr. 73a, Room 101|
|Deadlines||Sunday, 28.09.2014 (Application)|
|Credits||3 ECTS in module M/F-BWL (PO 08)|
|Examination||60 minutes closed book exam on
Tuesday, 20.01.2015, 14:00-15:00 (s.t.), Amalienstr. 73a, Room 101