Institut für Strategie, Technologie und Organisation (ISTO)

Links und Funktionen



How to Compete in Network Industries

Proseminar Strategy and Organization in Technology Markets

Dr. Horst Melcher

Course Overview

Network Industries are among the most dynamic and turbulent industries in today's economy. Releasing a constant stream of new products, attracting customers and providers of complementary goods to reach critical mass, and fighting standards battles are just three examples of the unique challenges for managers in these industries.

In this course, you will learn how successful companies such as Apple, Google or Facebook managed to stay ahead of the competition, and constantly improve their performance despite the challenges mentioned before.
The goal is to apply important concepts introduced in the lecture "Management and Economics of Network Industries" to recent business cases.

Course Structure

The course consists of weekly sessions where you will discuss case studies from leading companies in network industries. The idea is to offer you a truly interactive teaching experience that is based on lively class room discussions. For this, it will be essential that you read and prepare the case studies before you come to class.

About the Lecturer

Dr. Horst Melcher earned his doctorate from TU Darmstadt, and completed advanced management programs at Harvard Business School and Stanford Graduate School of Business. He has extensive industry experience which he gained, amongst others, as the former head of Deutsche Telekom Japan.


To apply, please send a recent transcript to Anke Schulz ( by 28.09.2014, 12:00.



Dates Tuesdays, 14:00-15:30, 10 dates, Amalienstr. 73a, Room 101
Deadlines Sunday, 28.09.2014 (Application)
Credits 3 ECTS in module M/F-BWL (PO 08)
Examination 60 minutes closed book exam on
Tuesday, 20.01.2015, 14:00-15:00 (s.t.), Amalienstr. 73a, Room 101 

Further Information

Anke Schulz, Phone: +49 (0) 89 / 2180 - 6110,