Institut für Strategie, Technologie und Organisation (ISTO)

Links und Funktionen



Management and Economics of Network Industries

Archive Stamp

The course will be offered as a block in the second half of the semester

Lecture Strategy and Organization in Technology Markets

Prof. Dr. Tobias Kretschmer, Michail Batikas, Ph.D., Nadia Schiffel

Course Overview

Many modern technology-intensive industries such as ICTs (Information and Communication Technologies) or consumer electronics are characterized by network effects, which imply that one consumer’s purchasing decision depends on other consumers’ decisions. This has important consequences for firms’ strategies, especially with regard to phenomena such as platform competition, standards battles, and the importance of user expectations.

By learning about network effects and these phenomena, we will try to answer the following questions:

  • How do firms compete in a standards battle?
  • What are strategies to successfully launch an online platform or a video games console?
  • Why do companies such as Google or Facebook give their products away for free?
  • Why do some technologies become dominant, while others remain in their niche status?

At the end of the course students should be familiar with the basic characteristics of network industries, know about the most important concepts and theories, and know how to apply them to real world problems.

Course Structure

The course consists of weekly lectures and tutorials. During the lectures you will learn about the important theoretical concepts using real world examples, basic game theory and empirical methods. During the tutorials you will learn how to apply these concepts to management orientated case studies and how to solve simple game theoretic models yourself.


Organization of the B.Sc. Modules "Technology and Innovation I & II" during the Summer term 2017

The Institute for Strategy, Technology and Organization will offer two courses in the B.Sc. module “Technology and Innovation” during the Summer Term 2017. Those are “Technology and Strategy” (T&I II) and “Management and Economics of Network Industries” (T&I I).

Both courses will be offered as blocks during the semester, with “Technology and Strategy” being offered in the first half, and “Management and Economics of Network Industries” in the second half. Thereby, the lectures and tutorials of both courses will be largely held on the same dates and in the same rooms.


  • The course is taught in English
  • Students can choose one of three identical tutorials
  • First lecture: tba
  • First tutorial: tba
  • You can download the lecture materials on the LSF.
  • You can download the tutorial materials on the LSF.
Lecture Location: Geschwister-Scholl-Platz 1
Monday, 12.06.17, 12:00-14:00 c.t., Room M110
Tuesday, 13.06.17, 16:00-18:00 c.t., Room E004
Monday, 19.06.17, 12:00-14:00 c.t., Room M110
Tuesday, 20.06.17, 16:00-18:00 c.t., Room E004
Tuesday, 27.06.17, 16:00-18:00 c.t., Room E004
Wednesday, 28.06.17, 14:00-16:00 c.t., Room M114
Monday, 03.07.17, 12:00-14:00 c.t., Room M110
Tuesday, 04.07.17, 16:00-18:00 c.t., Room E004
Monday, 10.07.17, 12:00-14:00 c.t., Room M110
Tuesday, 11.07.17, 16:00-18:00 c.t., Room E004
Montag, 17.07.17, 12:00-14:00 c.t., Room M110 (Q&A Session)
  • Group A: Tuesday, 08:00-10:00 c.t., Prof.-Huber-Platz 2 (V), Room VU104 (13.06.-19.07.17),
    Wednesday, 16:00-18:00 c.t., Amalienstr. 73A, Room 112 (14.06.-19.07.17)
The tutorial for Group A from Wednesday 05.07 at 16h-18h will take place at the same hour and the same room on Wednesday 19.07.
  • Group B: Wednesday, 14:00-16:00 c.t., Geschwister-Scholl-Platz 1, Room M114 (14.06.-19.07.17),
    Thursday, 08:00-10:00 c.t., Geschwister-Scholl-Platz 1, Room D Z003 (15.06.-20.07.17)
Please note that it is not required to join both tutorials. Participants are allowed to choose which Group A or B fits their timetable best.
Credits 6 ECTS in module MM&I (PO 08) / Technology and Innovation I (PO 15)
Examination 120 min. closed book exam
Monday, 24.07.17, 18:00-20:00h, Geschwister-Scholl-Platz 1, Audimax (A030)

Further Information

Michail Batikas, Ph.D., Phone: +49 (0) 89 / 2180 - 6112,