Institut für Strategie, Technologie und Organisation (ISTO)

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Advanced Competitive Strategy

Archive StampProseminar Communication Economics

Dr. Jörn Rothe

Course Overview

The aim of this course is to build on and integrate industrial economics, game theory and management strategy to develop a framework for thinking about competition within markets and industries. Game theory provides the abstract theory of strategic interaction, and microeconomics (specifically industrial economics) provides the background on demand, production and market structures. In this course, we discuss the integration and application of these components in thinking about competitive strategy for firms in markets. We will use simple models to clarify the logic of strategic reasoning and apply this logic to a number of case studies.

Course Structure

The course requires previous exposure to microeconomics and elementary game theory, and is addressed at students who want to see how these concepts can be applied to industry analysis. Simple formal models will be used so that assumptions can be made explicit and conclusions demonstrated. However, to follow the course you only need to be able to understand "first-order conditions" of simple functions.

The course is self-contained. It is essential, however, that participants prepare by reading the case studies in advance. Additional reading material will be listed in a detailed course syllabus.

Netzwerk LMU Management Alumni

The cases for this seminar are sponsored by the LMU Management Alumni Network.


To apply, please send your CV and a recent transcript to Dainis Zegners ( by 07.10.2012 (confirmation of participation: 10.10.2012).



  • The course is held as a one-week intensive course in English
  • Attendance to all lectures of the course is mandatory
  • This seminar does not qualify for a Bachelor thesis according to the examination regulations
  • The number of participants is limited to 20
  • Please note the remarks of the examination board (Prüfungsausschuss) (64 kB)
Dates Monday, 07.01.2013, 09:00-12:00 & 14:00-18:00, Schackstr. 4/III, Room 307
Tuesday, 08.01.2013, 09:00-12:00 & 14:00-16:00, Schackstr. 4/III, Room 307
Wednesday, 09.01.2013, 09:00-12:00 & 14:00-18:00, Schackstr. 4/III, Room 307
Thursday, 10.01.2013, 09:00-16:00, Schackstr. 4/III, Room 307
Friday, 11.01.2013, 09:00-12:00, Schackstr. 4/III, Room 307
Deadlines Sunday, 07.10.2012 (Application)
  • 3 ECTS in module V/VII (PO 06) or M-BWL (PO 08)
  • 2 WP in S-BWL (Diplom-BWL and Diplom-Wirtschaftspädagogik)
Examination 60 minutes closed book exam on Friday, 11.01.2013, 14:00-16:00