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How to Compete in Network Industries

Archive StampProseminar Strategy and Organization in Technology Markets

Dr. Horst Melcher

Course Overview

Network Industries are amongst the most dynamic and turbulent industries in today's economy. Releasing a constant stream of new products, attracting customers and providers of complementary goods to reach critical mass, and fighting standards battles are just three examples of the unique challenges for managers in these industries.

In this course, you will learn through the ‘case method’, how the principal players as Apple, Google, Amazon or Facebook managed to get ahead of the competition, and then constantly improve their performance to maintain their competitive advantages.

You will apply the major concepts introduced in the lecture "Management and Economics of Network Industries" to the individual cases during this seminar, and thereby experience a range of options on how to successfully compete in this industry.

Course Structure

This course consists of weekly sessions where you will discuss recently published ‘case studies’ from leading companies of the network industries, which you will have to read and prepare prior to each class. The seminar offers you an interactive learning experience that is based on intensive class discussions.

About the Lecturer

Dr. Horst Melcher is currently a 2015 Fellow at Harvard University in the ‘Advanced Leadership Initiative’ (ALI) program. Prior to that, he has worked 25+ years in various management positions in German multinational firms, most recently as president of Deutsche Telekom in Japan.


To apply, please send a recent transcript to Anke Schulz ( by September 27, 2015, 24.00. Your prior attendance of the course "Management and Economics of Network Industries" is recommended for this course.



  • The course is held in English
  • This seminar does not qualify for a Bachelor thesis at the ISTO according to the examination regulations (107 kB)
Dates Mondays, 14:15-15:45h, 12 classes starting October 12, 2015
Location Kaulbachstrasse 45, room 004
Deadlines September 27, 2015, 24.00 midnight  (Application)
Credits 3 ECTS in module M/F-BWL (PO 08)
Examination 60 minutes closed book exam
Monday, 25.01.2016, 14:30-15:30
Kaulbachstr. 45, room 004

Further Information

Anke Schulz, Phone: +49 (0) 89 / 2180 - 6110,