The course provides answers to the question of how firms create and sustain a competitive advantage and has a special emphasis on innovation. The lecture introduces students to the most important, strategy related theories and literatures, from the resource-based view over search to network theory. The theoretical concepts will be tied back to real life examples especially from technology-intensive industries. While we focus in the lectures mainly on theoretical concepts, students will work on case studies in the tutorials.
The course divides into a lecture and a subsequent tutorial. Both parts are required to successfully pass the exam. The exam is comprised by 60 minutes questions on the lecture and 60 minutes case study.
|General||The course is taught in English|
|Lecture||Combined Lecture and Tutorial. The lecture and tutorial are blocked and 90min lecture are followed by 90min tutorial|
Tue, 10.05.2016, 9:00-12:00
|Location||Tuesdays: Geschw.-Scholl-Pl. 1, Room A 014
Thursdays: Schillerstr. 44, Room K 318
|Credits||6 ECTS in WP-4 (Innovation & Information)|
|Examination||120 minutes closed book exam (Date: 12.07.2016, 9:00-12:00, Nußbaumstr. 26, Pharma-Hörsaal)|