Advanced Communication Economics
Prof. Dr. Thorsten Grohsjean, Christoph Dehne
This course aims at giving students an overview of the process perspective on strategic management. Taking this perspective, strategic management can be seen as a circle, comprising strategic inputs, strategy formulation and implementation as well as the strategic outcomes. The circle is closed by a feedback loop linking the outcomes with the inputs (of the subsequent period). The course will include an evaluation of the cornerstones of strategic inputs and outputs as well as a deliberate analysis of the strategy formulation and feedback processes.
Regarding the inputs, factors influencing strategy formulation from inside and outside the organization will be discussed. This comprises internal aspects like (core) capabilities or organizational structures just as well as external factors like competitors or the industrial environment. The strategy formulation section will touch upon important strategic decisions like the ones regarding business-level and corporate-level strategy, M&As (horizontal vs. vertical) and strategic alliances. Further, questions with regard to internationalization moves and innovations will be discussed. While not being the focus of the course, implementation questions will be discussed when required. Finally, based on an analysis of different methods to assess the outcomes of strategic decisions, the ways in which (performance) outcomes as well as the underlying strategic decisions influence prospective strategy formulation will be discussed. Special attention will be paid to theories of organizational learning focusing on how organizations build and adapt their aspiration levels and how they react in cases aspirations are not met.
At the end of the course, students will be familiar with different determinants of strategic decision making, the most important strategic actions to be taken just as well as the relationship between past performance and future decisions.
Lectures will be supplemented by mostly case study-based tutorials. Students will be asked to actively participate in class. Examination will be divided in two parts: One presentation (15 minutes per student) in one of the tutorials during the semester as well as a written exam (60 minutes) at the end of the term (tbc).
The tutorials for this lecture are sponsored by the LMU Management Alumni Network.
- The course is taught in English
|Lecture||Fridays, 10:15-11:45, Schackstr. 4/III, Room 307
(First lecture: 20.04.2012)
|Tutorial||Mondays, 14:15-15:45, Schackstr. 4/III, Room 307
(First tutorial: 23.04.2012)
|Credits||6 ECTS in module WP4 (PO 08)|
|Examination||Interim presentation and 60 min. closed book exam (tbc)|