Advanced Communication Economics
Understanding how firms can achieve and sustain a competitive advantage is at the heart of strategic research. This course introduces both classical and recent concepts and theories at the macro level that offer explanations for short and long-term differences in firm performance. We focus especially on the following three questions:
- What makes companies successful today?
- How and by which factors do they successfully grow?
- Why and how do firms successfully change?
The course divides into a lecture and a subsequent tutorial. Both parts are required to successfully pass the exam. The exam is comprised by 60 minutes questions on the lecture and 60 minutes case study.
- The course is taught in English
|Lecture||Thursdays, 10:00-12:00 c.t., Amalienstr. 73, Room 112
(First lecture: 18.04.2013)
|Tutorial||Tuesdays, 14:00-16:00 s.t., Schackstr. 4/III, Room 307
First tutorial: WEDNESDAY, 24.04.2013, 14:00-16:00 s.t., Schackstr. 4/III, Room 307
|Credits||6 ECTS in module WP4 (PO 08)|
|Examination||120 min. closed book exam on
Friday, 19.07.2013, 10:00-12:00, Geschwister-Scholl-Platz 1, Room A 214