Institut für Strategie, Technologie und Organisation (ISTO)
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Competitive Strategy

Archive StampAdvanced Communication Economics

Prof. Dr. Thorsten Grohsjean, Christoph Dehne, Prisca Friedrichs

Course Overview

Understanding how firms can achieve and sustain a competitive advantage is at the heart of strategic research. This course introduces both classical and recent concepts and theories at the macro level that offer explanations for short and long-term differences in firm performance. We focus especially on the following three questions:

  • What makes companies successful today?
  • How and by which factors do they successfully grow?
  • Why and how do firms successfully change?
The lecture will link the theoretical concepts to real-life examples focusing on technology-intensive industries. While lectures will mainly focus on theoretical concepts, students will work on exercises and case studies related to these concepts during the tutorials.

Course Structure

The course divides into a lecture and a subsequent tutorial. Both parts are required to successfully pass the exam. The exam is comprised by 60 minutes questions on the lecture and 60 minutes case study.

Organization

General

  • The course is taught in English
Lecture Thursdays, 10:00-12:00 c.t., Amalienstr. 73, Room 112
(First lecture: 18.04.2013)
Tutorial Tuesdays, 14:00-16:00 s.t., Schackstr. 4/III, Room 307
First tutorial: WEDNESDAY, 24.04.2013, 14:00-16:00 s.t., Schackstr. 4/III, Room 307
Credits 6 ECTS in module WP4 (PO 08)
Examination 120 min. closed book exam on
Friday, 19.07.2013, 10:00-12:00, Geschwister-Scholl-Platz 1, Room A 214