Institut für Strategie, Technologie und Organisation (ISTO)

Links und Funktionen



New Products: From Ideas to Markets

Archive StampSubject-Specific Consolidation

Prof. Dr. Tobias Kretschmer, Prof. Dr. Reiner Leidl, Daniela Baum

Course Overview

The course is a compulsory prerequisite for a specialization in Innovation. It provides foundations for students who wish to specialize in the topics addressed by the Institutes* organizing this introductory master-level course. Successful participation in this class contributes 9 ECTS toward the fulfillment of the requirements of the M.Sc. curriculum. The course also serves as an introductory course to the IMPRS-CI curriculum.

Institute of Electronic Commerce and Digital Markets (ECM) | Prof. Dr. Martin Spann
Institute in Health Economics and Health Care Management (HEM) | Prof. Dr. Reiner Leidl
Institute for Information Systems and New Media (WIM) | Prof. Dr. Thomas Hess
Institute for Strategy, Technology and Organization (ISTO) | Prof. Dr. Tobias Kretschmer

Course Structure

The course divides into a lecture and a subsequent tutorial. Both parts are required to successfully pass the exam.



  • The course is held in English
  • Please note: The first tutorial will be held on 21.10.2013 in room M010 and will start at 10:00!
Lecture Tuesdays, 14:15-15:45, Geschwister-Scholl-Platz 1, Room A125
(First lecture: 22.10.2013)
Tutorial 1 Mondays, 08:00-12:00, Geschwister-Scholl-Platz 1, Room M001
(First tutorial: 28.10.2013), held by: Christian Peukert
Tutorial 2 Mondays, 08:00-12:00, Geschwister-Scholl-Platz 1, Room M010
(First tutorial: 21.10.2013), held by: Pascal Kober
Credits 9 ECTS in module P2 (PO 08)
Examination 15 min. presentation (during tutorials)
120 min. closed book exam
Thursday, 06.02.2014, 14:00-16:00, Geschwister-Scholl-Platz 1, A 240