Institut für Strategie, Technologie und Organisation (ISTO)

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Strategic Industry Analysis

Dr. Jörn Rothe

Course Overview

The aim of this course is to build on and integrate industrial economics, game theory and management strategy to develop a framework for thinking about competition within markets and industries. Game theory provides the abstract theory of strategic interaction, and microeconomics (specifically industrial economics) provides the background on demand, production and market structures. In this course, we discuss the integration and application of these components in thinking about competitive strategy for firms in markets. We will use simple models to clarify the logic of strategic reasoning, and apply this logic to a number of case studies.

Course Structure

The course requires previous exposure to microeconomics and elementary game theory, and is addressed at students who want to see how these concepts can be applied to industry analysis. Simple formal models will be used so that assumptions can be made explicit and conclusions demonstrated. However, to follow the course, you only need to be able to understand "first-order conditions" of simple functions.

The course is self-contained. It is essential, however, that participants prepare by reading the case studies in advance. Additional reading material will be listed in a detailed course syllabus.


To apply, please send a recent transcript of records and a CV to Maren Mickeler ( Application deadline is 27.11.2020.



  • The course is held as a block seminar in English via Zoom (no recording).
  • Attendance to all online-lectures of the course is mandatory.
  • This seminar does not qualify for a Bachelor thesis at the ISTO according to the examination regulations (107 kB).
  • The number of participants is limited to 20.
Dates Thursday, 07.01.2021, 10:00 - 16:00
Friday, 08.01.2021, 10:00 - 16:00
Monday, 11.01.2021, 10:00 - 16:00
Tuesday, 12.01.2021, 10:00 - 16:00
Wednesday, 13.01.2021, 10:00 - 16:00
Deadlines Friday, 27.11.2020 (Application)
Credits 3 ECTS in modules according to the LSF
Examination 15.01.2021, 09:00 - 11:00

Further Information

Maren Mickeler, Phone: +49 (0) 89 / 2180 - 6111,