Institut für Strategie, Technologie und Organisation (ISTO)

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New Products: From Ideas to Markets

Subject-Specific Foundations

Prof. Dr. Martin Spann, Prof. Uriel Stettner, Ph.D., Prof. Dr. Reiner Leidl, Dr. Benedikt Berger

Course Overview

The course is a compulsory prerequisite for a specialization in Innovation. It provides foundations for students who wish to specialize in the topics addressed by the Institutes* organizing this introductory master-level course. Successful participation in this class contributes 9 ECTS toward the fulfillment of the requirements of the M.Sc. curriculum. The course also serves as an introductory course to the IMPRS-CI curriculum.

Institute of Electronic Commerce and Digital Markets (ECM) | Prof. Dr. Martin Spann

Institute for Strategy, Technology and Organization (ISTO) | Prof. Dr. Tobias Kretschmer

Institute for Information Systems and New Media (WIM) | Prof. Dr. Thomas Hess

Institute in Health Economics and Health Care Management (HEM) | Prof. Dr. Reiner Leidl

Course Structure

The course divides into a lecture and a subsequent tutorial. Both parts are required to successfully pass the exam.

Part I and Part II of the course are compulsory. Course participants can choose between focusing on either Part IIIa or Part IIIb.

We acknowledge financial support for the case studies from LMU Management Alumni.



Lecture Part I-IIIa: Tuesdays, 14:00-16:00 c.t. via LMUCast
(03.11.2020 - 02.02.2021)
Part IIIb: Tuesdays, 12:00-14:00 c.t. via LMUCast
(12.01.2021 - 02.02.2021)
Tutorials Part I-IIIa: Mondays, 09:30-12:00, via Zoom
(09.11.2020 - 08.02.2021)
Part IIIb Fridays, 09:30-12:00, via Zoom
(18.01.2021 - 08.02.2021)
Credits 9 ECTS in module FSG "Innovation and Digital Business"
Examination Thursday, 11 February 2021, from 14:00 - 16:30

Further Information

Maren Mickeler, Phone: +49 (0) 89 / 2180 - 6111,